AVL Wines enters the drinks category. Let the good times be gin.
AVL Wines, the global wine company with brands including McGuigan, Tempus Two, Nepenthe and Barossa Valley Wine Company, has announced its expansion into the drinks category with the launch of four new spirit and ready-to-drink cocktail ranges, including a world-first prosecco gin.
Harnessing creative and innovative know-how, AVL’s move into drinks is in response to the global rise in popularity of spirits and RTD beverages. This move supports the strategic intent of AVL to diversify its portfolio and create a consumer led branded business.
AVL’s new drink ranges include:
- Tempus Two Gins – at Tempus Two we do things differently. We don’t follow tradition, we go beyond it, and make any occasion a celebration. Creating a premium range of gins that capture the distinct characteristics of its leading wine varietals. This range includes the world’s first Prosecco Gin, Shiraz Gin, as well as a Botanical Gin.
- Rescued Spirit Co. – do your planet a flavour with a sustainable and playful brand that ‘rescues’ citrus fruits from local producers in the Murray Darling to give them a second lease on life. This range of fresh and flavourful gins and vodkas are made using renewable energy and 100% recyclable materials.
- Gelato Drinks Co. – a range of fun, creamy and indulgent gelato flavoured drinks that will transport your palate to Italy, almost!
- Mr Stubbs – a range of bar-worthy ‘ready to drink’ cocktails crafted to be enjoyed at home. Simply shake and serve!
Craig Garvin, AVL Wines CEO, says: “We’re incredibly excited to enter this growing category. This is a great example of leveraging our know-how and world-class assets to deliver products that consumers are demanding.
These new brands have been developed in response to global drinks trends and each offer a distinctive point of difference – from a world-first gin to a playful sustainable spirit and high-quality cocktail convenience.
We continue to put the consumer at the heart of everything we do and I’m proud to expand our portfolio to create value for our customers and shareholders, globally.”
AVL drinks launch from May and are available in selected First Choice Liquor Market stores and at AVL Wines cellar doors.