Company News
Australian Vintage Ltd’s McGuigan brand achieved 77% growth in UK off premise sales over the last 12 months as a direct result of strong distributor and retailer relationships and innovative marketing campaigns including the creation of a city vineyard in London.Installed next to one of London’s largest commuter hubs, Liverpool Street tube station, the McGuigan City Vineyard was host to over one million people, as they passed by over three days earlier this month.An estimated 100 million television viewers worldwide saw the McGuigan City Vineyard through BBC National News, BBC World News Tonight, BBC London Tonight and ITV London. It was also extensively covered on UK radio and print. First launched in Sydney last November, the experiential marketing and sampling platform will be repeated in Melbourne in October.Australian Vintage Ltd CEO, Dane Hudson said today that Australian Vintage’s aim to “excite wine lovers through our products and unique marketing is really breaking through.”“We decided we had to create a buzz around the brand and get out and engage with consumers face to face and that’s precisely what we’ve achieved with the McGuigan City Vineyard.”“The UK is a key export market for Australian Vintage so achieving branded growth is critical. I am thrilled that over the last 12 months, McGuigan was one of the fastest growing wine brands in UK off premise, with sales 77% above last year. We are now the 27th largest brand in the UK off trade, up from 45th spot last year. Given our quality products and promotional plans for the next 12 months, the growth should continue. Additionally, I am pleased to report that in the very competitive Australian market, the McGuigan brand achieved solid sales and margin growth for the first time in a number of years.”Australian Vintage Ltd is evolving as part of a multi-pronged strategy including building its export business, growing branded sales and maintaining low cost position. “Although the high Australian dollar and the ongoing drought are creating significant challenges, we continue to make great strides forward against our strategic priorities and areas that we can control. This will set us up with a successful and sustainable business model.” said Mr Hudson.Return
Australian Vintage Ltd’s McGuigan brand achieved 77% growth in UK off premise sales over the last 12 months as a direct result of strong distributor and retailer relationships and innovative marketing campaigns including the creation of a city vineyard in London.
Installed next to one of London’s largest commuter hubs, Liverpool Street tube station, the McGuigan City Vineyard was host to over one million people, as they passed by over three days earlier this month.
An estimated 100 million television viewers worldwide saw the McGuigan City Vineyard through BBC National News, BBC World News Tonight, BBC London Tonight and ITV London. It was also extensively covered on UK radio and print. First launched in Sydney last November, the experiential marketing and sampling platform will be repeated in Melbourne in October.
Australian Vintage Ltd CEO, Dane Hudson said today that Australian Vintage’s aim to “excite wine lovers through our products and unique marketing is really breaking through.”
“We decided we had to create a buzz around the brand and get out and engage with consumers face to face and that’s precisely what we’ve achieved with the McGuigan City Vineyard.”
“The UK is a key export market for Australian Vintage so achieving branded growth is critical. I am thrilled that over the last 12 months, McGuigan was one of the fastest growing wine brands in UK off premise, with sales 77% above last year. We are now the 27th largest brand in the UK off trade, up from 45th spot last year. Given our quality products and promotional plans for the next 12 months, the growth should continue. Additionally, I am pleased to report that in the very competitive Australian market, the McGuigan brand achieved solid sales and margin growth for the first time in a number of years.”
Australian Vintage Ltd is evolving as part of a multi-pronged strategy including building its export business, growing branded sales and maintaining low cost position. “Although the high Australian dollar and the ongoing drought are creating significant challenges, we continue to make great strides forward against our strategic priorities and areas that we can control. This will set us up with a successful and sustainable business model.” said Mr Hudson.